Skilled Growth Product Manager with a solid data analytics and service engineering background. Proven track record in driving growth across over 25 projects in national and international startup environments. Expert in formulating go-to-market strategies, consistently seeking the optimal market fit, angle, and narrative to drive product growth. Data-driven decision-maker who inspires teams to push progressive product and cultural changes, positively impacting end customers. I am committed to solving complex problems through solid leadership and by fostering self-managing teams.
Opportunities I am experienced in tackling:
- Implementing a lean experimentation process to optimize conversion rate, pricing, and monetization models;
- Developing onboarding and product-led growth features to guarantee adoption;
- Building an organic user acquisition system with modern SEO and UX tactics;
- Implementing a data-informed culture, agile methods, and collaborative OKRs across squads:
- Clarifying all touch-points of the user journey and the structure of customer success processes;
- Establishing a high-level product discovery culture that orchestrates user research tactics to generate valuable and refined backlogs for the development team, aligned with business goals;
- Validating product-market fit through digital means, targeting the ideal customer profile;
- Ensuring demand generation and optimizing channels for each stage of the user funnel (growth loop) to strike the right balance between acquisition, activation, and referrals.
Areas of expertise:
Product management (Strategy/Discovery/Delivery), User Acquisition as a Multi-Channel Leads Machine, User Onboarding, User Retention, Growth Strategy (i.e. Product, Funnel and Customer management), CRO, Foundational knowledge in User Experience (UX) encompassing user mapping, wireframing, usability testing, and conducting interviews/surveys, statistical modelling, dashboard development, and data visualization for decision science, Social media marketing (ads and organic content), SEM, SEO/ASO, and Inbound Automation/Customer Relationship Management (CRM) (email marketing, push notifications, in-app messaging).